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The artist contributes £25,000 award winnings to grassroots concert halls

Sam Fender holding the award in the North East
He was awarded the prestigious award recently in Newcastle

The artist has donated the complete sum of his £25,000 award winnings to the Music Venues Trust, which works to protect the UK's small concert spaces.

The star was awarded the award on 16 October as his latest record the album was declared the best record of the past year.

Fender has opted to hand the money over to the Music Venues Trust, in acknowledgment of the crucial part local spots fulfilled in his beginning days.

"I would not have achieved this success if it hadn't been for all the shows I performed around the North East, and elsewhere, when I was beginning," remarked Fender. "These locations are renowned, but they are facing challenges."

From early 2023 onward, more than 150 of these spaces have ceased operations – approximately one-sixth of the total UK scene.

Recently, top acts including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the Music Venues Trust in its efforts to support the industry, by including a modest fee to their admission fees, which benefits independent venues.

Fender also joined in, raising over £100k on his live tour to help 38 small stages across England, Scotland, and Wales.

The donation assisted venues that were confronting potential shutdown due to challenges stemming from floods, fire incidents and bereavements, as well as regulatory hurdles, court cases and neighbor objections.

Other venues received financial assistance in improving amenities and gear that helped artists and concertgoers.

"The concept that money from shows in large arenas supports the smaller venues, where it begins for performers like me, is just sensible," the star has said.

Pulp members on stage
Pulp are one example who gave their Mercury Prize prize money to good causes

The musician is not the first artist to give his Mercury Prize prize money to charitable organizations.

Back when they earned the prize in the year 1996 for their release the album, frontman the singer announced that the act would contribute their cash to the non-profit War Child.

During 2002, musician she split her bounty among a few organizations, like the NSPCC and a Sickle Cell organization.

"I also contributed a £1,000 to my local community centre, to their gymnastics program, because I did gymnastics when I was a child and they lacked better apparatus," Ms Dynamite explained to outlets.

Two years ago, Ezra Collective donated their funds to the youth organization that supported their band, as well as other independent music bodies.

And the 1994 recipients M People contributed their prize to a MS organization after a friend was diagnosed the disease.

"Receiving the award was ample," remarked vocalist the singer. "The cash was the extra but we didn't need the extra, because we had the cake. So our winning impacted the lives of others."

Recently, the Music Venues Trust announced it had saved several local spots in the South East, by bringing them into public stewardship.

The Joiners in Southampton and the other in the city were purchased under the Own Our Venues initiative, which is supported by a national body and supporters who acquire "stakes" in the venues.

CO
The writer

Crystal Owens

A seasoned business strategist with over 15 years of experience in corporate innovation and digital transformation.

Bright Center UK

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