TikTok is introducing a updated setting that permits them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the company disclosed that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a global rollout. This development comes amid a increase in AI content, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this output is deemed “AI slop”, a label for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to provide users the option to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its service labeled as AI-generated. In total, over 100 m videos are submitted to the app every day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI-generated videos they see by accessing the content preference feature in the app and picking “AI-generated content”. Other topics that are already be modified under the setting encompass current affairs, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require content makers to identify convincing AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the app will from now on apply an “AI-made” tag to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is aimed to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a two million dollar awareness program for professionals and organizations to develop educational content about using AI responsibly. This project will benefit educational bodies dedicated to educating coding and technology.
Platform Protection
The platform has justified its content review process, during controversy over intentions to cut jobs for a large number of review team members in the United Kingdom. The company is planning to reduce 439 jobs in its user protection department in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content ahead of it is viewed by humans. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
